or both of them combined?
Velonews ran a story about how great things were going for the media players and their website this year during "tour time":
velonews article
BTW, I was pointed to this article after reading the "shut up and drink the kool-aid" blog a few days ago...
kool-aid blog postHere's a stat from my blog that is similar to the ones quoted in the blog above:
increase in unique views during the tour compared to similar period during last month(which was June - my best blog views month ever):
218%
I can't really make any other comparisons for my blog, though, since my webstats skillz aren't as good as they should be, I reckon (or my host provider's stats package isn't servicing me to the same level as other blog providers appear to be).
However, being the passionately curious person I am, I tried to see if I couldn't get some independent confirmation on just how rosy things were for the big dawgs of the online cycling media (like velonews.com, cyclingnews.com, pezcyclingnews.com - any others out there???) by typing a few words in over at alexa.com - and wound up being able to generate this plot for the past five years (you'll have to click on the link):
image link at alexa.comI reckon Alexa's info more closely matches what BTR's overall web statistics reflects year over year in terms of expected growth - in other words, my BTR data suggests (BTR's overall positive growth this year during the tour wasn't as big as last year's growth around "tour time") that velonews is possibly doing a bit of cherry picking of their website data - otherwise known as "spin".
BTR is still growing at a pretty consistent rate, but I reckon the LANCE/Doping effect is real (i.e, LANCE's absence and the increased awareness around cycling and doping is having a negative impact on the cycling industry in general on the web) - at least that's what the data I have access to supports.
The industry spin might be different though.
What are everyone else's thoughts on this one?
Labels: DOPING, kool-aid, LANCE, Web stats