Editor's note 09/01/2010: for an updated ranking of current wheels using some of the criteria outlined below, check this BTR page out...and now back to your regularly scheduled reading!
The well-oiled marketing machines in the bicycle industry are constantly touting the latest and greatest technology. With so many different brands available and broad-sweeping claims made, we consumers can often times become confused. In the next few minutes, I will help you wade through the facts and provide some unbiased data on the high-end wheel offerings. In the end, it should be possible to determine exactly what you get when you spend $800 on a set of the hyped-up high performance wheels. However, we first need to investigate how I approach the wheel selection/evaluation process.